IBM Plex
Arabic

This project is a poster-sized type specimen designed to market and display the versatile elements of the IBM Plex Sans Arabic font. The target audience includes individuals seeking a multiscript Arabic font that maintains legibility and aesthetic integrity when used alongside Latin scripts.

The core challenge was to form a specimen that fits the branding of the font while displaying technical features like Kashida/Tatweel application.

Note: This project initially began with Noto Sans Arabic. However, due to awkward construction, poor Tatweel connections, and compatibility issues with Adobe InDesign, I pivoted to IBM Plex Sans. This switch allowed for a cleaner combination of letters and a more authentic representation of Arabic script style.